Search without a box: Pull model vs Push model

Nel caso vi sia sfuggita nei giorni scorsi, vi ripropongo alcuni passi dell'intervista a Andrei Broder sul futuro del search:

My paper on the taxonomy of Web search talks about three generations of web search. I believe that we are now entering an entirely new phase. I call this next phase “search without a box”. Search today is confined to putting in something and getting something back, a pull model. The next stage is for information to come in a context without actively searching, a push model.

So you get information on an “as needed, when needed” basis without explicitly asking for it. In the same vein, we will move from information retrieval to information supply.

I am trying to understand how the information supply will take shape-- there is a fine line between annoying and useful. We also want the user to help define their role in this. You have to understand the context, the user, and the social effects. If we understand what other people like you are doing, we can sometime move from information retrieval to information supply by understanding the class of equivalent users

Essentially we’re going from 2.7 words per query to 0.