Rich Media Marketing & Advertising

Rich media marketing and advertising on the Internet offers the unique opportunity to directly target advertising on specific demographics, and also allows advertisers to get direct response rates based on views and click-throughs.

With rich media email, interstitial streaming ads, product sponsorships, and viral marketing, the creative possibilities can be very informative and cost-effective.

This panel of experts will discuss what has and has not worked for them, the opportunities for rich media marketing, and how to make it work for you.

Moderator:
Don Michels, VP, Technology, Feedroom
Panelists:
Vince Messina, Category Development Officer, Entertainment, Yahoo!
Panelist:
Howard Manus, VP of Operations, BusinessWeek Online
Panelist:
Brent Roraback, Senior Manager, Product Development, Atlas